The UNITED KIDS CHARITY Foundation inspires and supports kids since 2022.
We provide motivational, creative programs
to help teenagers focus on their future.
By showcasing their artwork worldwide,
we aim to foster their creative development and mental peace, transforming their experiences into sources of motivation and inspiration.
Our mission is to nurture a generation that looks beyond their past, embracing a bright and promising future.
What do we do?
Our programs allow these teens to create, exhibit and sell their art, with all proceeds going directly to their education, including:
- Empowering mentorship by their female role models.
- Financial support from the internships and practices.
- Unique Art therapy.
- Display of the artwork globally.
Who are our residents?
- Ukrainian kids we evacuated in 2022 (our original community)
- New teenagers that currently living in Vienna and passionate about fashion & art
- Ukrainian teens across Europe (joining online)
- Not only Ukrainians anymore — we welcome all young voices ready to grow. In 2024 new girls from Austria, Switzerland, and other EU countries joined us a residents.
- 95% of our community are female aged 13–19
ABOUT US
- 2022 London British Museum workshop (link)
- 2023 Palma-de-Mallorca workshop (link)
- 2023 NYC Art Expo (soon)
- 2023 ART & BUSINESS Magazine (link)
- 2024 Miami exhibition 2024 (soon)
- 2024 UK & Marcin - Vienna Collaboration (link)
- 2024 UK & Dance - Vienna Collaboration (link)
- 2024 UK & Yassme - Vienna Collaboration (link)
- 2024 UK $ Sappho - Vienna Collaboration (link)
- 2024 UK & ZYHATS - Vienna Collaboration (link)
- 2024 UK & Teresa - Vienna Collaboration (link)
- 2024 UK & WMNWien ROSEWOOD (link)
- 2024 UK & WMNWien IMAGINE STUDIO (link)
- 2024 UK & Am Hof Pop Up (link)
- 2025 UK & Jasmin - Vienna Collaboration (link)
- 2025 UK & Angelina - London Collaboration (link)
- 2025 UK & Amelia - Zurich Collaboration (link)
- 2025 UK & Hedonist Group - Vienna (link)
- 2025 UK & Sofi Hoev Collaboration - Vienna (link)
- 2025 UK & LEADERS-ON-HEELS - Vienna (soon)
- 2025 BASIC Magazine Los Angeles (link)
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Founder | Vienna, Austria
CFO | Vienna, Austria
Masha Zolotova
Martin Swoboda
PARTNERS/BOARD
Inna Pavliv
Sponsorships & co | Vienna, Austria
Advisors
Galleries relations | Miami, USA
PR | Los Angeles, California
Robin Anezin
Viktorija Pashuta
PR International
PR | Vienna, Austria
Representative
PR | Vienna, Austria
Nicole Adler
STORY OF A FOUNDER
ABOUT MASHA ZOLOTOVA
As told directly by the founder — a personal, unfiltered story behind the mission, taken from a recent in-depth conversation.
I was born in the south of Ukraine, in Odesa. I have an art degree, and since I was 19 years old, I’ve been building different kinds of projects and entrepreneurial ventures — literally starting as a student. My goal was always to create a creative community and to build space around it.
Over the years, I’ve created art studios, art centers, art festivals, and big events. In 2016, I opened my own production agency. This is how I built a huge community of mothers and children. Our profile focused on helping kids develop within video and photo industries.
Three years later, I started building the same thing in Los Angeles, California. I moved there to launch a similar production and agency structure in LA.
Seven years later, I had over 600 families in my production community, all focused on helping children gain confidence and try different creative programs — from as early as three to five years old.
But then the war hit. I had to shut everything down in Ukraine and relocate my family.
By what felt like fate — almost mystical circumstances — I came to Vienna just for a weekend and decided to stay. With the support of partners and friends in the U.S. and Europe, I started evacuating people from my home city, Odesa. Together with generous support from people in Austria, the U.S., Germany, the UK, Ukraine, Romania government and Moldova, we managed to relocate about 60 people to Vienna and help them find new homes — mostly mothers with children.
But that was just the beginning of the journey.
Only a few weeks after bringing them to Vienna, I realized a very specific group was suffering the most: teenage girls aged 11–14. They were in the worst emotional state, including my own daughter who didn’t want to leave her room for a month. Another girl didn’t speak at all.
These girls had lost everything — their friends, their city, their identity. And they didn’t speak the language, since we study English, not German, back home. That’s when I knew I had to create urgent programs to emotionally support these girls.
With the help of an amazing family in Austria, I was given a space near MuseumsQuartier for three months. I used it to build my first community. I focused on art creation, because art heals. I built a 10-step art therapy program that guided the girls through abstract art in various forms. Through this, they created a full collection of pieces — full of story, emotion, pain, hope, and a desire for peace.
That same year, we were invited to be part of Miami Art Basel. We prepared a collection of small pieces to showcase. But, due to what I call “higher reasons,” we shifted plans and instead exhibited at the New York Art Expo. We founded a second foundation in Florida and started bringing our art to the U.S., where many pieces sold quickly.
During that first year, I also built a group of Ukrainian families in London — about 40 families. I led workshops there, including at the British Museum. We also held workshops in Mallorca, where we created 70 more pieces for a second Miami exhibition.
Throughout all of this, our core mission stayed the same: art and art therapy. And yet, in the second year, the girls — now the resident artists of my foundation — became like family. They started asking for more workshops: in fashion, photography, videography, ceramics, PR, marketing, and social media. They wanted to explore everything.
They basically inspired the next step: finding female mentors who could pass along their knowledge and inspire the girls.
So I brought in international female mentors who volunteered their time. We held over 60 workshops across multiple fields. Our main residents are now based in Vienna, and we’ve decided to establish our biggest studio here.
Now, we are preparing FACES — an event that celebrates this mentorship, this community, and this two-way collaboration between generations. Women from my generation, who are already successful in the creative industries, and the next generation of aspiring artists.
Together, we’re building a legacy: we invite amazing women to support our cause by enrolling in the FACES program — where they will receive a personal portrait created by our young artists, curated by professional women in art. Each portrait is a symbol of shared values: mentorship, legacy, and giving back.
Through this platform, we are creating something much bigger: a collaborative legacy between generations, built on art, care, and belief in the future.
As told directly by the founder — a personal, unfiltered story behind the mission, taken from a recent in-depth conversation.
I was born in the south of Ukraine, in Odesa. I have an art degree, and since I was 19 years old, I’ve been building different kinds of projects and entrepreneurial ventures — literally starting as a student. My goal was always to create a creative community and to build space around it.
Over the years, I’ve created art studios, art centers, art festivals, and big events. In 2016, I opened my own production agency. This is how I built a huge community of mothers and children. Our profile focused on helping kids develop within video and photo industries.
Three years later, I started building the same thing in Los Angeles, California. I moved there to launch a similar production and agency structure in LA.
Seven years later, I had over 600 families in my production community, all focused on helping children gain confidence and try different creative programs — from as early as three to five years old.
But then the war hit. I had to shut everything down in Ukraine and relocate my family.
By what felt like fate — almost mystical circumstances — I came to Vienna just for a weekend and decided to stay. With the support of partners and friends in the U.S. and Europe, I started evacuating people from my home city, Odesa. Together with generous support from people in Austria, the U.S., Germany, the UK, Ukraine, Romania government and Moldova, we managed to relocate about 60 people to Vienna and help them find new homes — mostly mothers with children.
But that was just the beginning of the journey.
Only a few weeks after bringing them to Vienna, I realized a very specific group was suffering the most: teenage girls aged 11–14. They were in the worst emotional state, including my own daughter who didn’t want to leave her room for a month. Another girl didn’t speak at all.
These girls had lost everything — their friends, their city, their identity. And they didn’t speak the language, since we study English, not German, back home. That’s when I knew I had to create urgent programs to emotionally support these girls.
With the help of an amazing family in Austria, I was given a space near MuseumsQuartier for three months. I used it to build my first community. I focused on art creation, because art heals. I built a 10-step art therapy program that guided the girls through abstract art in various forms. Through this, they created a full collection of pieces — full of story, emotion, pain, hope, and a desire for peace.
That same year, we were invited to be part of Miami Art Basel. We prepared a collection of small pieces to showcase. But, due to what I call “higher reasons,” we shifted plans and instead exhibited at the New York Art Expo. We founded a second foundation in Florida and started bringing our art to the U.S., where many pieces sold quickly.
During that first year, I also built a group of Ukrainian families in London — about 40 families. I led workshops there, including at the British Museum. We also held workshops in Mallorca, where we created 70 more pieces for a second Miami exhibition.
Throughout all of this, our core mission stayed the same: art and art therapy. And yet, in the second year, the girls — now the resident artists of my foundation — became like family. They started asking for more workshops: in fashion, photography, videography, ceramics, PR, marketing, and social media. They wanted to explore everything.
They basically inspired the next step: finding female mentors who could pass along their knowledge and inspire the girls.
So I brought in international female mentors who volunteered their time. We held over 60 workshops across multiple fields. Our main residents are now based in Vienna, and we’ve decided to establish our biggest studio here.
Now, we are preparing FACES — an event that celebrates this mentorship, this community, and this two-way collaboration between generations. Women from my generation, who are already successful in the creative industries, and the next generation of aspiring artists.
Together, we’re building a legacy: we invite amazing women to support our cause by enrolling in the FACES program — where they will receive a personal portrait created by our young artists, curated by professional women in art. Each portrait is a symbol of shared values: mentorship, legacy, and giving back.
Through this platform, we are creating something much bigger: a collaborative legacy between generations, built on art, care, and belief in the future.
We’re Building the Future — And We Need You With Us
At United Kids Foundation, we believe every girl deserves a space where her voice is heard, her creativity is nurtured, and her future is taken seriously.
We’re now urgently seeking support to fund two flagship programs that will define our impact in 2025 — and beyond:
1. United Kids Studio
Year-Round Creative Home (300 Girls)
A permanent, fully staffed studio in Vienna where 300 girls will engage in daily creative programs, mentorship, and personal development throughout the year. This space will be a sanctuary of learning, confidence-building, and emotional safety — completely free of charge to participants.
2. Faces of Vienna
High-Impact Public Art & Awareness Campaign
An iconic event and exhibition that will pair our girls with influential figures in Vienna to co-create portraits of the people shaping the city — as seen through the eyes of the next generation. With the support of Vienna’s top PR agency and leading art voices already secured, this project will elevate visibility, open doors, and place our mission firmly on the cultural map.
Together, these two projects will:
We are now actively fundraising €475,000 to launch and sustain both programs.
If you believe in empowering the next generation of women — not in theory, but in real spaces, with real tools, and real results — we invite you to join us now.
At United Kids Foundation, we believe every girl deserves a space where her voice is heard, her creativity is nurtured, and her future is taken seriously.
We’re now urgently seeking support to fund two flagship programs that will define our impact in 2025 — and beyond:
1. United Kids Studio
Year-Round Creative Home (300 Girls)
A permanent, fully staffed studio in Vienna where 300 girls will engage in daily creative programs, mentorship, and personal development throughout the year. This space will be a sanctuary of learning, confidence-building, and emotional safety — completely free of charge to participants.
2. Faces of Vienna
High-Impact Public Art & Awareness Campaign
An iconic event and exhibition that will pair our girls with influential figures in Vienna to co-create portraits of the people shaping the city — as seen through the eyes of the next generation. With the support of Vienna’s top PR agency and leading art voices already secured, this project will elevate visibility, open doors, and place our mission firmly on the cultural map.
Together, these two projects will:
- Directly support 300 girls over a full year
- Create a city-wide cultural moment for visibility and expansion
- Employ artists, educators, and creative professionals
- Establish our studio model as a long-term blueprint for global replication
We are now actively fundraising €475,000 to launch and sustain both programs.
If you believe in empowering the next generation of women — not in theory, but in real spaces, with real tools, and real results — we invite you to join us now.
→ Support the United Kids Studio
Give 300 girls a full year of creativity, mentorship, and empowerment.
→ Support the Faces of Vienna Exhibition
Help us amplify young voices and show the world who’s shaping the future.
Choose Your Project. Change a Life.
You can directly support the area that speaks most to you.
You can directly support the area that speaks most to you.
OUR
FUNDRAISING
PLAN
FUNDRAISING
PLAN
WHAT:
UNITED KIDS STUDIO VIENNA is permanent, fully equipped creative studio in Vienna
that serves as a year-round sanctuary for artistic exploration, emotional growth, and mentorship.
This space will host free, structured programming for 300 girls annually, offering creative education, personal development, and access to professional tools and inspiring role models.
WHERE:
Located in Vienna, Austria, next to legendary MQ — the foundation’s home base and cultural center.
The studio will act as our flagship location and a blueprint for future United Kids hubs worldwide.
WHO:
Participants: Teenage girls and young women (ages 10–18) from diverse backgrounds,
with a focus on inclusion and accessibility.
Mentors & Educators: Female artists, designers, creatives,
and wellness professionals from across Austria and Europe.
Core Team: Studio coordinator, creative curators, program lead, resident artists,
volunteers, and mental health support staff.
Partners: Local schools, cultural institutions, women-led businesses, and international mentors.
WHEN:
Launching in October, the program will operate year-round, Tuesday to Sunday,
during after-school hours and full-time during weelends and school holidays.
300 girls will be enrolled as permanent participants, forming a consistent, supportive community throughout the year. This long-term engagement allows us to create deep, lasting impact — nurturing not just creative skill, but personal growth, emotional resilience, and real-world confidence over time.
UNITED KIDS STUDIO VIENNA is permanent, fully equipped creative studio in Vienna
that serves as a year-round sanctuary for artistic exploration, emotional growth, and mentorship.
This space will host free, structured programming for 300 girls annually, offering creative education, personal development, and access to professional tools and inspiring role models.
WHERE:
Located in Vienna, Austria, next to legendary MQ — the foundation’s home base and cultural center.
The studio will act as our flagship location and a blueprint for future United Kids hubs worldwide.
WHO:
Participants: Teenage girls and young women (ages 10–18) from diverse backgrounds,
with a focus on inclusion and accessibility.
Mentors & Educators: Female artists, designers, creatives,
and wellness professionals from across Austria and Europe.
Core Team: Studio coordinator, creative curators, program lead, resident artists,
volunteers, and mental health support staff.
Partners: Local schools, cultural institutions, women-led businesses, and international mentors.
WHEN:
Launching in October, the program will operate year-round, Tuesday to Sunday,
during after-school hours and full-time during weelends and school holidays.
300 girls will be enrolled as permanent participants, forming a consistent, supportive community throughout the year. This long-term engagement allows us to create deep, lasting impact — nurturing not just creative skill, but personal growth, emotional resilience, and real-world confidence over time.
Program Highlights:
Because girls need more than just opportunity — they need belonging.
In a world where young women are constantly navigating pressure, insecurity, and invisibility, United Kids Studio offers something rare: a safe, inspiring space where they can be seen, heard, and supported — not just for a day, but for a full year of their lives.
By giving 300 girls permanent access to mentorship, creative tools, emotional support, and real role models, we’re doing more than teaching art. We’re building confidence, resilience, voice, vision — the foundation of a fulfilled, self-directed life.
This program isn't about charity. It’s about change.
It’s about investing in girls who will shape culture, lead communities, and create the future — if only they’re given the space to begin.
United Kids is that space. This studio is that beginning.
An Art & Fashion STUDIO in VIENNA:
A Year-Round Home for 300 Girls
A Year-Round Home for 300 Girls
UNITED KIDS STUDIO
JOIN THE MAIN FUNDRAISING
YEAR 2025-2026
YEAR 2025-2026
WHY IT MATTERS?
- Creative Workshops – In disciplines like painting, ceramics, photography, video, fashion, design, and digital arts.
- Art Therapy & Emotional Support – Sessions led by certified practitioners focusing on self-expression, healing, and confidence.
- Mentorship Circles – Weekly guest visits from female professionals across industries sharing stories, skills, and support. Our main role-model concept.
- Real-World Projects – Girls work on collaborative installations, brand collaborations, exhibitions, and campaigns.
- Life Skills & Leadership – Soft-skill development in communication, self-awareness, teamwork, and purpose-building.
- Community Events – Open studio days, family gatherings, exhibitions, and public showcases of student work.
- Free of Charge – No participant pays to attend. We are committed to accessibility, equity, and lasting impact.
How FACES Fundraises:
FACES is a four-day art & fashion event celebrating
Vienna’s most inspiring individuals — as seen through the eyes of the next generation.
WHO:
300 teenage artists have each created a portrait of one of the city’s cultural, philanthropic,
and creative icons — individuals who enrolled in the project.
WHERE:
These 300 portraits will be exhibited in a stunning, immersive setting at The Node Gallery across four days of programming: from Thursday’s grand opening to Sunday’s final brunch,
the event blends exhibition, fashion, music, and community.
PROGRAM:
The program includes a portrait showcase, a collaborative fashion collection designed from youth-created prints, a live concert, private party, curated workshops, and a closing gathering for meaningful exchange.
Vienna’s most inspiring individuals — as seen through the eyes of the next generation.
WHO:
300 teenage artists have each created a portrait of one of the city’s cultural, philanthropic,
and creative icons — individuals who enrolled in the project.
WHERE:
These 300 portraits will be exhibited in a stunning, immersive setting at The Node Gallery across four days of programming: from Thursday’s grand opening to Sunday’s final brunch,
the event blends exhibition, fashion, music, and community.
PROGRAM:
The program includes a portrait showcase, a collaborative fashion collection designed from youth-created prints, a live concert, private party, curated workshops, and a closing gathering for meaningful exchange.
An Art & Fashion Festival
Celebrating
Vienna's Icons —
through the eyes of the next generation.
Celebrating
Vienna's Icons —
through the eyes of the next generation.
FACES OF VIENNA
BECOME A SPONSOR FOR OUR EVENT
OCTOBER, 9-12
OCTOBER, 9-12
WHY IT MATTERS?
- Voluntary Donations from FACES Participants
- FACES as Connectors
- Ambassador Status & Support
- Portrait-Linked Auction Items
- Fashion Capsule Collection Sales
- Official Sponsorship Packages
- VIP Access & Ticketing
FACES brings together Vienna’s most influential individuals —
not just to celebrate who they are, but to focus attention on what truly matters.
By curating a high-profile community of women across fashion, art, business, and culture,
and amplifying their presence through international press, ambassadors, and strategic partnerships,
we shine a spotlight on a cause that often goes unseen.
This isn’t just about portraits. It’s about using visibility with purpose.
Through the power of press, PR, and personal legacy,
FACES becomes a platform to fundraise for long-term impact —
supporting mentorship, education, and emotional healing for the next generation.
Influence becomes action. Presence becomes purpose.
That’s why it matters.
not just to celebrate who they are, but to focus attention on what truly matters.
By curating a high-profile community of women across fashion, art, business, and culture,
and amplifying their presence through international press, ambassadors, and strategic partnerships,
we shine a spotlight on a cause that often goes unseen.
This isn’t just about portraits. It’s about using visibility with purpose.
Through the power of press, PR, and personal legacy,
FACES becomes a platform to fundraise for long-term impact —
supporting mentorship, education, and emotional healing for the next generation.
Influence becomes action. Presence becomes purpose.
That’s why it matters.
Contact:
To donate directly
or discuss partnership opportunities,
please contact us at candidmasha@gmail.com — we would love to hear from you.
Masha Zolotova
Founder and CEO
+1 310 600 5146 (US)
+43 681 818 088 28(EU)
To donate directly
or discuss partnership opportunities,
please contact us at candidmasha@gmail.com — we would love to hear from you.
Masha Zolotova
Founder and CEO
+1 310 600 5146 (US)
+43 681 818 088 28(EU)
IMPRINT
UNITED KIDS Verein zur Unterstützung hilfsbedürftiger und geflüchteter Kinder aus der Ukraine
Vienna, Austria
ZVR 1260429957
IBAN: AT79 2011 1846 3497 3600
BIC: GIBAATWWXXX
UNITED KIDS Verein zur Unterstützung hilfsbedürftiger und geflüchteter Kinder aus der Ukraine
Vienna, Austria
ZVR 1260429957
IBAN: AT79 2011 1846 3497 3600
BIC: GIBAATWWXXX
